October 1st is Pink Power Day on TODAY. We have a big hour planned and we are inviting you to join us on our plaza.

On the first day of Breast Cancer Awareness Month, we are focusing on the importance of genetic screening for cancer. TODAY will attempt to bring hundreds of people to our Plaza to sign up for a DNA screening in one hour.

A simple genetic test — that takes only seconds — can provide life-changing knowledge about your health.

Jill Martin and Renowned Chief Breast Surgeon at Mount Sinai, Dr. Elisa Port will join us on the plaza for this historic day.

“Knowledge is power when it comes to your health," says Port. "Genetic testing provides actionable information about certain cancer risks for which there is both early detection and even prevention. Not having a family history

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