For Jake Cohen, cooking was always the plan.

The Jewish chef has over 2.5 million social media followers and has authored two books that are New York Times best-sellers, but his journey into the food industry started in the kitchens of Manhattan, where he worked in a handful of restaurants before launching his own endeavor.

“I worked at some really incredible restaurants, but I always knew that I didn’t want to be in a restaurant kitchen,” Cohen said. “So, I switched over to magazines, and then bopped around as we got eclipsed by digital and then social, while at the same time paying attention to what I really wanted to do, which was my own thing. The second I could get my own book deal, I did, and now we’re at number three, and very grateful to be able to do what I Iove.”

On Sept. 29,

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