Vancouver-based Klue is bolstering its AI capabilities through the acquisition of San Francisco-based go-to-market platform Ignition , just a few months after going “AI-first.”
Founded in 2021, Ignition’s AI-powered platform helps companies manage their full product marketing cycle, including customer research, competitive strategy, and roadmapping. Ignition co-founder and CEO Derek Osgood confirmed to BetaKit in an email that the acquisition includes Ignition’s product intellectual property and that none of its employees will join Klue.
“Over time, you’ll see [Ignition] technology woven into Klue’s Compete and Win-Loss products.”
Osgood did not disclose the purchase price attached to the deal. He said Igniton’s employees continue to work independently on the company’s new product, Doub