Google is also under fire on a separate front in the U.S., as prosecutors want it to sell off its Chrome browser after a judge found the company had an illegal monopoly in online search.

European Union regulators on Friday hit Google GOOG-T with a €2.95-billion ($4.79-billion) fine for breaching the bloc’s competition rules by favouring its own digital advertising services, marking the fourth such antitrust penalty for the company.

The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the U.S. tech giant to end its “self-preferencing practices” and take steps to stop “conflicts of interest” along the advertising technology supply chain.

EU regulators had previously threatened a breakup of the company but held off on that threat for the

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