The European Union has imposed a penalty of 2.95 billion euros ($3.45bn) on Google for favouring its own advertising services, marking the fourth time the tech giant has been fined in its decade-long fight with the bloc’s competition regulators.

The European Commission accused Google of distorting competition in the 27-nation bloc after investigating a complaint from the European Publishers Council, moving to rein in the tech firm despite threats of retaliation from United States President Donald Trump.

EU competition chief Teresa Ribera had originally planned to hand out the fine on Monday, but delayed her move after meeting opposition from EU trade chief Maros Sefcovic over concerns about the potential impact on US promises to lower tariffs on European cars under a trade deal agreed

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