Aerosoles ’ new brand vision is coming into focus.

Launching for fall 2025 is the American Exchange Group -owned footwear company’s first full expression of Aerosoles ’ brand evolution under the direction of president and chief brand officer Jimmy Gabriel, who joined the label last year.

Dubbed “Move Beautifully,” the concept of the campaign is simple – show footwear doing what it was made for, movement, but deliver it in an abstract, aspirational, and poetic way while capturing each subject’s natural personality and emotions.

“As a 38-year-old brand, we felt that now was time to really amplify the message of Aerosoles,” Gabriel told FN in an exclusive interview. “This is especially important because we have this new generation of consumers coming to the brand and discovering for t

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