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Dallas knows swagger, and two of its hometown heavyweights are making sure the rest of the world remembers it. Wingstop has teamed up with True Brvnd, the cult-favorite label behind the “Upside Down Dallas” hat , for a collaboration that mixes sports, food, and fashion in one spicy cultural package. The limited-edition drop celebrates the Wingstop Rookie Draft Class—a roster of rising athletes who bring as much flavor to their orders as they do to their games.

From Cult Favorite to Cultural Symbol

When True Brvnd first flipped the Dallas “D” upside down back in 2020, the design became an instant cult hit. The cap’s defiant twist on hometown pride turned into a cultural statement, worn by Dallas natives and style heads alike. It wasn’t just about repping the ci

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