Apple’s annual iPhone event is happening next week, when the company is expected to unveil a range of new devices that includes its thinnest phone to date. It’s also the first iPhone event since the embarrassing Apple Intelligence flub earlier this year, which saw the company push back AI-powered Siri features announced last year all the way into 2026.

Apple is rarely first to introduce cutting-edge new features, instead preferring to wait until it can offer a differentiated take on technology that’s ready for the mainstream. With AI, though, Apple has essentially issued a mea culpa; it actually wanted to jump into the fray, but just couldn’t get ready in time.

With that in mind, it’s worth looking at the current smartphone landscape to see what the new iPhones will be going up against.

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