AEG’s latest innovation, a high-speed pizza oven, is already being hailed as the standout product of IFA 2025, with industry insiders tipping it as a future retail bestseller.

The oven, which can bake a pizza in just 160 seconds, has even won over Italian-born Biag Capasso, CEO of The Good Guys, who gave the pizza’s cooked in the oven a telling endorsement: “very good.”

At the heart of the appliance is AEG’s new PizzaExpert function, which heats a cast-iron tray to 340°C. Unlike traditional stone bases, the tray delivers rapid cooking and takes just 150 seconds to recover before the next pizza is ready. A dedicated pizza peel and the tray will be sold separately as accessories.

AEG says pizza ranks as the fourth most commonly cooked oven dish, though it declined to name the top three. T

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