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I am by no means a TikTok connoisseur. At most, I get lost in an hour-long scrolling adventure once a week. So, the fact that I've seen countless enthusiastic videos spotlighting the viral Alix Earle Light ($20, originally $26), a selfie light from tech brand Newmowa, is saying a lot. But I figured it can't just be podcast host Alix Earle's must-have beauty products that have her looking so good. A selfie light must always be involved. (Just kidding.) And the hype is real. The content posted surrounding the Alix Earle light feels endless, and it's currently the only bestseller on her Amazon storefront , which you can access through her TikTok

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