By Zaheer Kachwala

(Reuters) -Roblox announced a new short-form video content application and an earnings increase for creators at its developers conference on Friday, looking to ride the wave of strong engagement and lure new users to the videogame platform.

The TikTok-style app, called “Roblox Moments,” is currently available in beta and will enable users to capture, edit and share cuts of gameplay on a common platform for players.

The app could allow the company to bring the billions of views Roblox content receives on websites such as YouTube to its own platform and further boost engagement. In the quarter ended June 30, Roblox had 111.8 million average daily active users.

For the past few years, Roblox has been making a push to turn the gaming platform into a hub for e-commerce, s

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