The US Open, the last Grand Slam of the tennis calendar, has become a coveted money-making opportunity for the world's top brands, in everything from banking to ice cream, generating hundreds of millions of dollars.

Last year, the event run by the US Tennis Association posted revenue of $560 million, a record for a tennis tournament and more than double the figure from 10 years before.

Ticket sales are the USTA's primary source of income, but broadcast rights could soon surpass that, with a new 11-year contract with Disney's ESPN Group worth more than $2 billion coming into effect in 2026.

For consumer brands, "the US Open is arguably the most visible tennis tournament and it's also taking place in a city that's known for fashion and trends," said Patrick Rishe, a professor of sports bu

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