Made virtually invisible on the market by the communications campaigns of Chinese low-cost e-tailers Shein and Temu , French menswear brand Atlas for Men was placed in judicial receivership on August 26. The court monitoring period has been set at six months.

The news was reported by French outlet L’Informé , just over three years after Atlas for Men was sold to Motion Equity Partners by Latour Capital, which had bought the distance-selling specialist in 2016. Marc Delamarre, CEO of Atlas for Men ever since he founded it in 1999, told FashionNetwork.com that the brand has been heavily affected by increased competition in the advertising and SEO arena.

“As a result of the impact of Donald Trump ’s customs duties measures on Chinese products entering the US market, in the second

See Full Page