If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

It’s no secret that this generation of teens and tweens is crazy about skincare. Just stroll into your local Sephora and you’ll see the phenomenon for yourself. And as a mom to a 10-year-old daughter and beauty writer, the products I see these kids pick up are concerning. That’s why I’m always pleasantly surprised when a new skincare brand launches that’s safe for sensitive skin. If you’re on the hunt for new picks that parents can feel good about their budding beauty enthusiast to use, you don’t want to miss this one that just launched at Sephora.

Meet Sincerely Yours, a new skincare brand parents can trust and that appeals to teens and tweens. The an

See Full Page