Ice in beer sparks debate as Gen Z challenges drinking traditions

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From spiritless spirits to refusing to open up a bar tab, members of Generation Z are continuing to challenge alcohol traditions.

Now, the generation born between the late 1990s and mid-2000s is stirring debate by giving new meaning to the term "cold brew" – and it has nothing to do with coffee.

Gen Z drinkers are generating buzz online for adding ice to their beer, a practice some say is refreshing. Pub purists, meanwhile, are cringing.

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"This is the most refreshing way to drink a beer," one TikTok user said as she poured a Modelo over ice, added lime juice and salted the rim of her glass.

In another clip, a young influencer taste-tested Athl