JOHNSTOWN — Week 1 in the NFL is a lot like the first week of school. Ahead of his 2025 season opener, Buffalo Bills veteran tight end Dawson Knox had the Greater Johnstown School District on his mind, with an unforgettable surprise in store.

On Friday morning, Knox delivered a personalized video message to help launch the school’s new “Kick It Up A Knox” initiative, a new campaign that aims to motivate and inspire students as they head into the new school year to prioritize good attendance and exhibit positive behaviors.

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