While Elder acknowledges she's considered a long-shot to become Calgary's next mayor, she said voters deserve to see a wide variety of perspectives on the ballot.

The owner of a business and fashion brand that advocates for gender equality in politics is joining the race to become Calgary’s next mayor.

Sarah Elder, founder of Madame Premier, announced her candidacy on Friday.

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“I’m not happy with any of the options, which is why I’m putting my name forward,” the first-time political candidate said in an interview Saturday, from her storefront in Inglewood.

“Everyone is telling Calgarians what they think they want to hear. Honestly, they’re pretty much guessing, or attempting to put a Band-Aid on issues they’ve had responsibility for over the last four, eight or longe

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