The European Commission on Friday fined Google $3.46 billion (€2.95 billion) for abusing its dominance in the online advertising technology sector, marking one of the largest antitrust penalties ever imposed on a tech company in Europe. The Commission found that Google illegally distorted competition by favoring its own ad exchange service, AdX, to the detriment of rival ad-tech providers, advertisers, and publishers.

The case marks the fourth time Brussels has sanctioned Google in an antitrust matter since 2017. Google has 60 days to present compliance measures, and the Commission has warned that structural remedies, including possible divestment of part of its ad-tech business, may be required. The Commission stressed that Google had already been penalized for violations in earlier

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