If you’re looking for true expertise, then look no further than Substack. I know this because I have my own Substack. Sure, I don’t have a degree — or, for that matter, any formal training or education in any given subject—but what I do have is expertise in how to post and market my own ideas. See, Substack attracts its own experts because its users have a self-selection bias towards their own shared brilliance.

I mean, just setting up a Substack account takes a certain level of intelligence. You have to know how to enter your name and email address into the proper fields when you register, and you need the prerequisite knowledge of how to confirm the aforementioned email address.

Once you get past those hurdles, you get access to all of the illuminating genius your amateurish mind can h

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