Domino's switches to chicken as it launches Chick 'N' Dip chain

Domino's switches to chicken as it launches Chick 'N' Dip chain

Domino’s is launching a new chicken concept as the pizza specialist seeks to tap into rapidly growing demand for chicken across the UK. The pizza delivery giant said it will first launch the Chick ‘N’ Dip sub-brand across the north west of England and Northern Ireland, with hopes to roll this out more widely in the longer term.

It comes amid a challenging backdrop for the business, which saw shares hit their lowest level for a decade last month. In August, Domino’s said it came under pressure from “weaker” consumer confidence, while its store opening plans have been impacted by caution among franchisees after recent rises in labour costs and taxes.

Boss Andrew Rennie however stressed to the PA news agency that the company