Why Keon Coleman was Dave Richard's breakout sleeper of 2025 and what his massive Week 1 means moving forward

It's been a long time since Josh Allen's had a stud receiver to throw to. One whole year. From 2020 to 2023, Stefon Diggs was the alpha in the Bills offense, wrangling anywhere from 9.4 to 10.4 targets per game depending on the season with at least 1,100 yards and eight scores per year. And after Week 1 of the 2025 season, Allen might have found his next Stefon Diggs in Keon Coleman. Coleman broke out in Week 1 with eight receptions for 112 yards and a touchdown -- he was a shoestring tackle away from another touchdowns and nearly came down with a separate two-point conversion.

As mentioned with Diggs, we've seen a receiver do very well with Allen before. We're going to again. But it's a different kind of receiver this time in Coleman -- Diggs was a smaller, shiftier, speedier recei