User Vision has appointed new leadership as part of a six-figure equity investment from the British Business Bank’s Investment Fund for Scotland, through appointed fund manager Maven Capital Partners.

User Vision was one of the first dedicated UK consultancies focused on user experience and accessibility across both digital and physical products and services.

The Edinburgh-based agency applies surveys, interviews, focus groups and behavioural studies to give organisations a clearer understanding of customer needs, pain points and motivations.

Over the past 25 years, the business has worked with more than 350 clients in 50 countries, with longstanding relationships including Emirates, NHS, People’s Postcode Lottery and Vodafone.

The funding will be used to support the company’s next pha

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