A 74-year-old British man has tragically died after falling from the 10th storey of a hotel in Pattaya, Thailand. The holidaymaker, believed to be from Prestatyn, Wales, was discovered lying face-down in a pool of blood next to a busy road. Emergency services were alerted to the scene, where police cordoned off the area with white cloth as they began their investigation.

Phanuthat Thanakasemphakin, a Pattaya Special Affairs officer, reported that he was approximately 20 feet away when he heard a loud bang, which he described as sounding like a transformer explosion. He rushed to the scene and found the elderly man gasping for air. Despite attempts to assist him, the victim soon succumbed to his injuries.

Police Lieutenant Manasak Ponyiam from the Pattaya City Police Station stated, "We have inspected the scene and collected evidence. The deceased had been staying in room 1079 on the tenth floor of this hotel. We checked his room and found no trace of assault or ransacking."

The police reviewed security footage from the previous day, which showed no one entering or leaving the room except for the victim. Authorities are currently investigating whether the fall was accidental or a suicide. The body has been sent to the Institute of Forensic Medicine for a post-mortem examination, and hotel employees will be questioned to help determine the cause of death.

This incident is part of a concerning trend, as there have been several fatalities involving falls from hotels in Thailand this year. Notably, on July 19, a Russian tourist reportedly fell to his death from a pool villa in Phuket while allegedly intoxicated. Just a day earlier, an American tourist died after falling from a 10th-floor balcony in Chiang Mai. Additionally, on July 2, an Austrian guest died following a fall from the steps of his resort hotel in Surat Thani.