By Stephen Beech

Taylor Swift and her fans boosted engagement in science and education, reveals a new study.

Geophysicist Eleanor Dunn measured the seismic activity generated by the American superstar's concerts in Dublin, Ireland, last year.

She hit the headlines around the world in summer 2024 with her #SwiftQuakeDublin project studying the seismic activity generated by the singer and her fans - known as "Swifties" - at the Aviva Stadium concerts.

Now the PhD student and one of her supervisors, Professor Joseph Roche, have published an academic paper about the power of pop culture events to boost scientific understanding and engagement.

The paper, called “Are you ready for it? Harnessing celebrity influence for science communication and seismology – The Taylor Swift effect,” ha

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