HOLLY SPRINGS, N.C. (WTVD) -- Summer may be coming to a close but helping the planet is always in season.

"We're not just selling a product, we're selling a mission. And we're allowing that customer to connect with us a build a community around the brand," said Holden Bierman, Coastal Cool CEO.

Using recycled materials, Coastal Cool swimsuits take plastic waste and turn it into swimwear all while keeping their One Pound Promise. With every purchase, Coastal Cool partners with Tidey Ocean to remove one pound of plastic. And in the last two years, they've helped to remove more than 80,000 plastic bottles and 3,000 pounds of plastic.

"Doing numbers like that is pretty cool. But also being able to connect that to an impact is also even cooler so it's been awesome," Holden said.

And it's a

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