MILAN — Illustrations can be as powerful as photographs and their visual imagery often lives on, influencing our subconscious.

They can be an arresting medium to cut through the avalanche of photos on our screen feeds today, and become an interesting marketing and communication tool. To wit, Andrea Tarella has succeeded in transforming his passion for drawing into a profession, working with brands ranging from Prada and Gucci to Valentino.

Most recently Tarella drew a forest of animals and plants for the surprising urban oasis in Bantian Vanke Plaza mall in Shenzhen, China, reflecting his lifelong admiration for fauna and flora. The drawing in Shenzhen allowed him to discover the local animals and plants, hoping to inspire others “to explore the beauties of these territories.”

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