EAST HARLEM, Manhattan (WABC) -- Disney kicked off its annual Magic of Storytelling campaign.

Eyewitness News anchor Shirleen Allicott read to children at P.S. 171 in East Harlem on Monday.

Disney, in collaboration with the non-profit organization, First Book, hopes to inspire a life-long love of reading and to help provide books to educators in underserved communities.

"Exposing them to literature, may it be through conversation, through reading -- reading the same book over and over again, because many of them, they learn through repetition, and that routine, that practice of routine is really helpful for them to learn how to engage that phonological awareness, and so through that, it helps them learn how to be long-time learners, and ultimately, potentially be voracious readers," sa

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