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Apple is set to pull the curtain back on the iPhone 17 family of devices at its "Awe Dropping" event today, September 9. As with previous years, Tim Cook and other company executives are expected to reveal four new iPhone models as well as the Apple Watch 11 and Apple Watch Ultra 3.

The big news for 2025 is expected to be the loss of the iPhone 17 Plus in favor of a new, ultra-thin device called the iPhone 17 Air. Believed to be just 5.65mm at its thinnest point, it will significantly undercut the 7.8mm thickness of the iPhone 16. Providing battery life doesn't take too much of a hit, and the device hits a rumored $899 price point, this could be the standout product of today's show.

Alongside the iPhone 17 Air,

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