Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal.

Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal .

The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology.

And their involvement in Formula 1 comes at a time when brands are pumping cash into the motor racing discipline.

Mastercard recently announced a partnership with McLaren worth a reported $100m per season while mega brands from the worlds of betting, luxury and manufacturing are featured across the 20 cars on

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