Today is the day that many of Apple’s legions of iPhone fans look forward to most. It’s Apple’s annual iPhone event, in which the company unveils its new lineup of its iconic smartphone for the year ahead.

Apple will begin its 2025 iPhone “Awe Dropping” event at 10 a.m. PT today, (Tuesday, September 9). But iPhones aren’t the only product Apple is expected to unveil.

Here’s what you need to know about today’s Apple event, including when and where you can watch the keynote in time zones around the world.

Apple iPhone 17 event: New iPhones

Fast Company has previously detailed what iPhones to expect at today’s Apple event, but the short answer is to expect Apple to unveil four new iPhone models—and kill off one existing one.

The current iPhone model that Apple has eliminated from its lin

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