It’s the equivalent of Super Bowl Day for diehard Apple fans.
On Tuesday, Apple is expected to announce the latest iterations of the iPhone, Apple Watch and AirPods at its annual hardware event. The event, which Apple has teased with the phrase “awe dropping,” kicks off from the company’s Cupertino, California, headquarters at 1 p.m. ET.
While the iPhone event is always Apple’s most important of the year, the pressure to impress with its latest devices is especially high this year. The company’s sales have been bumpy for years, the iPhone is falling behind competitors on artificial intelligence and Apple has been caught in the crosshairs of President Donald Trump’s trade wars. Considering those challenges, a simple refresh in the iPhone’s color options or camera capabilities would almost