Henna Virkkunen, EVP of the European Commission responsible for tech sovereignty, security and democracy, is upbeat about the E.U.’s ties with the U.S. when it comes to the media and entertainment sectors.

Speaking to Variety during her visit to Italy and the Venice Film Festival late last week, the E.U. tech boss provided an overview of the state of play when it comes to tariffs, rules of engagement for streaming giants, and AI regulations being hammered out by the European Commission, which is the executive branch of the 27-nation bloc.

First off, it’s official: U.S. President Donald Trump’s proposed 100% tariff on foreign-produced films shown in the U.S. – announced in May – has been shelved. At least pertaining to Europe.

“Of course, we heard his announcement on that in May,” Vi

See Full Page