For decades, the U.S. has been able to sell itself almost effortlessly to international travelers hoping to indulge in different varieties of Americana—the views of New York's skyline or the pleasures promised by the Las Vegas Strip proving a bright green light to visitors from all over the globe.

But in 2025, this appeal appears to have dimmed, with American hotels and the wider tourism industry finding themselves at an inflection point amid a notable drop in inbound travel, and economic uncertainties at home sapping the appetite of domestic vacationers.

"For a country that offers a vast and exciting array of tourism experiences, and a world-class hospitality industry that is very welcoming to domestic and international travelers, it is a pity that tourism is getting hit, perhaps servin

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