DEARBORN, MICH. (SEPT. 9, 2025) – Carhartt , America's premium workwear brand since 1889, and the Detroit Lions today announced a multi-year partnership to celebrate the hardworking spirit of the city of Detroit. Uniting two Michigan brands deeply rooted in the local community, the partnership honors the determination and grit found on the football field and Carhartt's commitment to outfitting the hardest workers with durable gear.

The partnership will engage fans throughout the season with on-site activations at Ford Field, exclusive fan experiences and digital and social media promotions. Additionally, Carhartt will serve as a presenting sponsor for several community activations throughout the Lions season.

"Our partnership deepens our connection to the Lions' passionate and hardwor

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