Apple is ramping up for its annual event, where leaders are expected to announce the latest, highly anticipated iPhone 17.

Apple's "Awe Dropping" event kicks off at 1 p.m. ET on Tuesday, Sept. 9. While the company doesn't announce an itinerary for the gathering, experts and media reports project the iPhone 17 will be announced, which has been rumored to feature Apple's first custom-designed Wi-Fi and Bluetooth chip. The smartphone is predicted to be roughly the same as the iPhone 16 but with a larger front-facing camera (24-megapixels compared to 12-megapixels) and longer battery life.

Here's what to know about Apple's "Awe Dropping" event.

What time is the 2025 Apple event?

The "Awe Dropping" event is at 1 p.m. ET / 10 a.m. PT on Tuesday, Sept 9. The event will be held at Appl

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