Joan Shepp, the high-end women’s boutique in Philadelphia, plans to open its new store today at 1905 Walnut Street, overlooking the historic Rittenhouse Square Park.

For 54 years, Joan Shepp has made its mark on Philadelphia and put the city on the map as a luxury shopping destination.

Joan Shepp herself founded the eponymous retailer in Lafayette Hill, Pa. in 1971 and moved the store to Center City, Philadelphia in 1999. The store was relocated to a two-story location at 1616 Walnut Street until 2014 when it moved most recently to 1811 Chestnut Street.

The location, which measures 4,000 square feet over two floors, is smaller than the Chestnut location, which had about 7,500 square feet of floor space but it was like a maze, with different rooms and floors. “This is big open space on t

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