Apple's iPhone 17 line-up includes a new ultra-thin model and $100 price hike for Pro model

Apple has unveiled its new iPhones 17 lineup, along with updates to its digital watches and AirPod products at its annual September product launch.

The new iPhones are the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs , in what his administration says is an attempt to bring overseas manufacturing back to the U.S. — a crusade that has thrust Apple CEO Tim Cook into the hot seat.