Apple held its annual product showcase Tuesday, unveiling updates to its iPhone, AirPods and Apple Watch lines. The livestream drew significant attention, with CNBC reporting more than 650,000 people tuned in on YouTube before the event began at 1 p.m. EDT.

Apple CEO Tim Cook, joined by other company leaders, announced several new devices and updates. The event featured the iPhone 17 lineup, a redesigned version of AirPods Pro and the Apple Watch Series 11 — all available beginning Sept. 19.

The latest generation of AirPods Pro

Apple introduced its latest AirPods as having stronger noise cancellation and new health features. The company says the earbuds provide double the noise reduction of the previous generation and four times that of the first AirPods Pro model.

Other changes in

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