Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Pro is making a direct appeal to content creators.

The iPhone camera has long checked all the boxes for anything that a casual user might need, making a digital camera obsolete for most consumers. But for millions of content creators — an industry encompassing an estimated 200 million potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. Some of these camera brands have spun up entire product lines marketed as “vlogging cameras,” featuring pop-out displays to record selfie videos, as well as compatibility with the common dimensions used for social media.

But the iPhone 17 Pro could finally be the device that makes content crea

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