TelevisaUnivision has accused YouTube TV of “discriminatory” tactics in negotiations amid a dispute between to the two media companies over a fasting-approach Sept. 30 expiration to their current carriage deal.

In a new ad campaign launched Tuesday, Spanish-language media company TelevisaUnivision labeled YouTube TV’s plan to pull its broadcaster Univision from the pay-TV provider’s basic tier and shift the network to a Spanish-language add-on option beginning Sept. 30 an “18% Hispanic Tax.”

See the ad in question below.

“Google’s proposal to remove Univision from its core offering on YouTube TV and charge its customers 18% more to access the leader in Spanish-language broadcasting is discriminatory and an abuse of its market power,” TelevisaUnivision said in a statement Tuesday. “Al

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