Visit Philadelphia, the region's tourism marketing agency, unveiled a $9 million advertising campaign Tuesday to promote a busy 2026 schedule of events that includes celebrations for America's 250th anniversary of the signing of the Declaration of Independence , as well as the World Cup, PGA Championship and MLB All-Star Game.

The effort, which includes around $4 million from the city, is nearly double the organization's typical annual campaign budget and the additional funding will be used to reach a more national audience with TV commercials, billboards, print ads and social media influencers . MORE: Philly's 2026 plans include walking tours, block parties and Liberty Bell replicas

Chief Marketing Officer Neil Frauenglass said Visit Philadel

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