The Coalition Avenir Québec (CAQ) launched a new advertising campaign just hours before François Legault’s promised cabinet reshuffle.

The premier hopes to revive his government, which is in free fall in the polls.

Related: • CAQ’s Bonnardel to be excluded from Quebec Premier’s cabinet shuffle • Legault cabinet shuffle Wednesday, CAQ Minister Suzanne Roy will not run in 2026 election • MNA Pierre Dufour expelled by Legault from CAQ caucus • Minister Andrée Laforest leaves the CAQ and runs for mayor of Saguenay

On Monday, Pallas Data ranked the CAQ fourth, behind the Parti Québécois, the Liberal Party and the Conservatives.

The advertising campaign promoting certain CAQ measures had been planned for a long time, even before there was any talk of a reshuffle, according to CAQ com

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