Apple Thinks Orange Is the New Black. It Isn't

Apple's new idea for the iPhone 17 Pro is simple: paint it the same color as Cheeto dust, construction cones and that one Nissan you only ever see tragically idling in rental car lots. Apple may be calling it " cosmic orange ," but there's absolutely nothing heavenly about it.

Yes, the iPhone Pro has officially gone gaudy orange… and, I think we're supposed to pretend this is exciting.

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Bold colors can work. Ferrari red? Iconic. Deep midnight blue? Elegant. I even really like the iPhone 16 that's Barbie pink. But fluorescent traffic-sign orange? That's a statement that'll look like a seasonal prop left over from Halloween exactly three months from now. Or, as my editor so astut