A collaborative group known as the Shoaly Collective has big plans to transform Shoal Bay into a vibrant year-round destination.

The group, which is a merger of local businesses, includes Port Stephens Paddle Sports, Shoal Bay Newsagency, The Café, Port Stephens Community Arts Centre, Ramada Resort Shoal Bay, and the Shoal Bay Country Club.

They are now one step closer to their vision after securing $200,000 through the NSW Government's Uptown Grant program.

The major investment is set to energise Shoal Bay and establish it as a lively, year-round destination for both locals and visitors.

Shoaly Collective district coordinator Michael Hogg said the grant would be the catalyst needed to elevate Shoal Bay's profile and create memorable experiences.

"This funding gives us the resources t

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