Toy Association's "Toy Building" Opens its Doors in El Segundo, Marking Historic Milestone for U.S. Toy Industry

Industry Leaders & Local Dignitaries Celebrate Grand Opening of West Coast Toy Hub & Kick off LA Fall Preview® Market Weeks

EL SEGUNDO, Calif. , Sept. 8, 2025 /PRNewswire/ -- The Toy Association™ celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA's rapidly growing "Toy District." The Toy Building brings together global toy companies, mid-sized manufacturers, and emerging startups, whose showrooms will attract buyers, licensors, and key decision makers from around the world to preview toy prototypes, scout new toy trends, and hold private meetings — representing a significant milestone for the toy industry and El Segundo's local economy and commercial real estate sector.