Las Vegas Convention and Visitors Authority’s new advertising campaign has been warmly embraced — but not locally, the agency’s chief marketing officer said Tuesday.

The multimillion-dollar campaign to bring tourists back to the city kicked off with a 60-second television advertisement that aired Thursday in the broadcast of the first National Football League game of the season.

“Unfortunately, we did get off to a bit of a rough start with a few local loud voices became the dominant voice,” Kate Wik, chief marketing officer, said Tuesday during LVCVA’s board meeting. “Of 300 articles, 24 were slanted positive, 291 were neutral, meaning they just outlined the details of the campaign, typically of how news reporting goes. And then, there were five negative. Of the five negative, four of th

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