Fashion and sports are as interwined as ever , and no one instinctively understands that more than WNBA athlete Tiffany Hayes. When the Golden State Valkyries player isn’t tearing it up on the court, she’s busy working on her own streetwear label, Seyah (an anadrome of her surname). To prove just how crucial the game is to her fashion enterprise, she even soft-launched the brand via her team’s tunnel walks .

“I was with the Aces last year, an organization that had my back and supported my dreams of being a brand owner,” Hayes, 35, tells Bustle. One day, she came up with the idea to style the Las Vegas-based team in Seyah while also celebrating one of her record-breaking teammates, A’ja Wilson . During the now-famed tunnel, the Aces pulled up in Wilson’s black jerseys and Seyah’s m

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