Philadelphia's role in the country's upcoming 250th anniversary will reach a national audience now that Visit Philadelphia has launched a new campaign for the semiquincentennial in 2026.

The $9 million project is meant to spur tourism and pride throughout the city in light of the 250th celebrations next year.

The launch is in conjunction with the city of Philadelphia, which is investing $4 million in funding for the advertising campaign, according to a press release from Visit Philadelphia.

Historical references are woven throughout the campaign, including the launch date of Sept. 9, which is considered the day the country was named the "United States of America" back in 1776.

There are two parts to the project: national advertisements and customizable online media content.

How to

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