U.S. Imports of Swiss Watches Increased by 12% in July

In July, U.S. imports from Switzerland rebounded big time.

Previously down 46.4 percent year-over-year in June, the amount of Swiss timepieces welcomed into America increased by 12 percent in July compared to 2024, according to new data from the U.S. Census Bureau. Over $175 million worth of Swiss exports entered the U.S. in July, compared to around $157 million at the same time last year, the data says. And when compared to the $85 million imported in June, July’s numbers show a 107% increase in imports, month over month.

The United States’s Swiss watch imports have yo-yoed throughout 2025. May saw a similar decline as June, with Swiss watch imports dropping by 58.4 percent compared to 2024’s figure. The beginning of the year fared better, with January recording a 37.7 percent increase