PLANT CITY, Fla. - We're getting our first glimpse at plans for the 2026 Florida Strawberry Festival.

What we know:

Event organizers say the theme for the 91st annual event will be ‘Still Growing.’

A new theme is created each year to give festivalgoers a sneak peek at what they can expect during the 11-day event.

This year's artwork promoting the festival features its strawberry character donning sunglasses and a farmer's hat while holding a crate of strawberries. Organizers say the design "reflects the Festival's continued growth in agriculture, entertainment, and community, while paying tribute to Plant City's rich strawberry industry."

What they're saying:

"'Still Growing' beautifully captures who we are as a Festival and as a community," Florida Strawberry Festival Chairman

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